2025 is drawing to a close – and with it, a year full of surprises, challenges, and opportunities for ELMOX. Each and every one of them has propelled us forward as a company, as a team, and above all, as a community. Because so much has happened in such a short time, we'd like to give you a brief recap of 2025 at ELMOX. Think of it like an ELMOX Wrapped, but without the cool statistics like "miles ridden," "bikes built," or "liters of beer consumed" (of course, only after work).

New brands: Talaria, E Ride Pro, Altis and Ventus

Until 2025, we were an official SURRON dealer and sold exclusively SURRON bikes. However, over the course of the year, it became clear how rapidly the market was changing. New brands like Altis emerged in no time, established manufacturers like Talaria and E Ride Pro continued to develop their bikes, and our customers' needs became more diverse. Many of you wanted more than just one brand. Therefore, this year we decided to significantly expand our bike selection. We transformed from a pure SURRON specialist into a broadly positioned e-bike dealer. Your feedback was unequivocal: it was exactly the right move.

Open Day at ELMOX

And where do you get the best feedback from your community? Of course, by meeting them in person! That's why we had the idea to host an event at our location in Langlingen and invite as many of you as possible from the community and the Celle region. This led to our open house, also known as OPEN DAY by ELMOX. For an entire Saturday, we were able to talk to you about our favorite topic, e-motorcycles, hold a kickboard e-scooter time trial, raffle off an e-scooter, and simply enjoy a delicious beer together.

Fun fact: For this event, a street in our area had to be closed. To make this officially permissible, René from our team had to complete training on how to correctly and legally erect road signs. René is now officially certified. So, if you have any questions about road signs, you know who to ask.

The event was supported by our team, partners like Jobroller and Trittbrett, and influencers such as Philipp from DGB and Martin Dehn. It was a truly unforgettable day – not only because of the tens of thousands of steps we took putting up the advertising posters in the area, but above all because of the opportunity to connect intensively with the community.

Community Event

The open house was unforgettable, but one thing was missing: a real off-road feeling. Since we unfortunately don't have a motocross track right outside, we had to come up with something to still bring the action aspect of our bikes to life. That's how the community event came about. On a Saturday in July, we rented an indoor dirt bike track where all ELMOX customers could ride for free all day. There were also free drinks, pizza, and the opportunity to try out different bikes right on the track. You can find a compilation of the day here.

EICMA 2025

A place that wasn't as action-packed, but offered a wealth of interesting new products: EICMA 2025. This year, we were once again at EICMA, the world's largest and most important motorcycle show, held in Italy. There, we reported on the latest trends and products from your favorite brands. During the day, we filmed videos at the show, which our designer Nikita edited late into the night to bring you all the information as soon as possible. Among other things, we learned about a planned wheelie assist feature for all existing E Ride Pro bikes, experienced the Altis Mega live, and saw a Talaria in a supermoto setup. You can find all the videos in this playlist.

New team members

To successfully manage events and trade fairs like these, you need a strong team. That's why we welcomed two new employees in 2025. Andrea has been supporting us in the warehouse and office ever since. She helps us manage our daily tasks and takes care of your packages. We're also delighted to welcome Varshikan as a new team member. He's our Lead Developer and responsible for everything related to programming and development. If anyone—besides management—has an endless to-do list, it's definitely him.

New location in northern Germany

Simply expanding the team isn't always the solution. We've known for some time that there are some customers who don't always receive the level of service they deserve from our Celle location. E-bike enthusiasts in northern Germany, extending as far north as Denmark, often faced long journeys. How convenient would it be if the nearest e-vehicle dealer were no more than an hour away? Our solution is clear: another ELMOX store. We've chosen Tarp, near Flensburg, as the location. Tarp is conveniently situated directly on the A7 motorway, making it easily accessible from all over Schleswig-Holstein, northern Lower Saxony, and southern Denmark. The new location will open in early January 2026. You can find more information here.

Our look into the future 2026

That was just a brief look back at our year 2025. For 2026, we're hoping for many exciting events and experiences – both at ELMOX itself and together with you as our community. We expect new developments, innovations, and exciting updates from the brands. We at ELMOX will definitely be exploring new avenues as an e-motorcycle retailer in 2026 to make the market even more appealing for you and to take the quality of our service to the next level. As a little teaser: An update is coming soon.

How was your year 2025?

Whether it's favorite outings or special events with friends: Share your experiences and stories from this year with us and the community so that we can review everything together and start strong into the new year 2026.

The entire ELMOX team wishes you happy holidays, a relaxing end to the year and a happy new year 2026.

Euer ELMOX Team